About Our Company
Founded in 2006, Supreme Design Publishing is an independent press dedicated to the urban community. Our titles cover all areas of the urban experience – from music to politics – but present the information in a way that “hits home” with readers, as well as non-readers. Our authors are expected to offer life-changing information in plain English, using mainstream urban culture as reference points. We take complex concepts, such as self-actualization and socialist economics, and make them easy and accessible.
Our company motto is “Reinventing the World.” Our vision at Supreme Design Publishing is to empower the powerless, give voice to the voiceless, and engender widespread social change through the education of common people.
Since our inception, our mission at Supreme Design Publishing has been tri-fold:
1) To create a viable means for economic development among people of color that doesn’t involve exploitation or profiteering.
2) To increase awareness of the Five Percent, particularly the relevance of their pedagogy in developing effective solutions to modern-day problems.
3) To improve the lives of the millions of people who are not being sufficiently aided by nonprofit organizations, government agencies, schools, and other failed measures.
For two years after its inception in 2006, Supreme Design Publishing, and its founder, Supreme Understanding, yours truly, struggled to generate profits. With my credit wrecked by the recent real estate crash in Atlanta, I found it impossible to secure a small business loan. Eventually, using start-up funds borrowed from friends and a credit card advance, I was able to finance the printing of 3,000 copies of my first book. How to Hustle and Win in the Summer of 2008. In less than six months, all 3,000 copies had sold, and Supreme Design Publishing’s first release had become an instant bestseller in urban communities across the country. Needless to say, this was a rare accomplishment for a book of its kind. By the next year, the book was in its 3rd printing.
As a result of this flagship book, thousands of lives have been positively impacted, many of whom were previously “non-readers.” Like all of the books that would follow, the spread of How to Hustle and Win was mainly the work of the hundreds of dedicated young supporters throughout the country who saw our vision. They sold and promoted our books, and in turn we provided them at discounts so significant that our vendors and retailers made more money off our books than us. And that was part of the plan. It’s not about the money. It’s about the message. When we released Knowledge of Self, we committed to a retail price of an unbeatable $9.95. That’s unheard of for a 256 page book! What’s also unheard of is that we employed only people of color in the writing, design, production, and shipping processes that produced the book. This is a feat few companies can boast.
But as our motto suggests, we are serious about the business of reinventing the world. And this idea permeates even into the very nature of our business model. Unlike other publishing companies that pay their authors a pitiful 10% royalty on earnings, we employ a profit-sharing model based on socialist economics. Our corporate ladder is not a ladder, but a web of shared responsibility. Even our profit margins are dictated by weighing the needs of the people against our need for revenue. The people always win! This is why we set our retail prices lower than any other books of comparable length, depth, and quality. This is also why, even at our low prices, our books are still available at steep discounts to anyone interested in sharing in our revenue stream.
In the end, Supreme Design Publishing exists for the benefit of the people…and as long as the people continue to support our vision, we will continue to produce great literature. It is our vision that this great literature, in turn, will produce the change we want to see in the world.